The Lumbersexual movement, with its focus on rugged beards, has opened up a huge market of potential clients. Many men want to achieve this look but don’t know where to start. That’s where you, the professional, come in. Here are our top 5 ways to attract and retain bearded clients.
1. Peak Their Interest with Beard Content
Running a blog or maintaining an active social media presence? Make men’s grooming a regular topic. Share articles, tips, and videos on beard maintenance to engage your audience. Highlight the importance of beard health and grooming. For instance, articles like "5 Ways to a Healthier Beard" emphasize that beard care is as essential as hair or skin care, while "5 Realities of Patchy Beards" remind men that beards need grooming and evening up.
2. Meet Their Needs
Once you’ve caught their attention, make sure you can meet their grooming needs. List services that specifically target male grooming, such as defining cheek and neckline areas. Offer package deals and create content that addresses common beard challenges. When men see that you understand their unique grooming needs, they’re more likely to trust you with their beards.
3. Go Above and Beyond
Education is key! Hold quarterly or biannual events focused on beard care and skin health. These events offer an opportunity to demonstrate how sugaring can enhance beard appearance and maintain healthy skin underneath. Use visuals to explain different beard shape-ups and provide in-depth knowledge that will keep clients coming back.
4. Create Partnerships
Collaborate with other local businesses that cater to men. Partner with a specialty menswear shop or a popular local bar where men frequent. Design a referral program that benefits both your business and your partners, creating a win-win situation for everyone involved.
5. Word of Mouth
Always bring your A-game! Men’s facial hair can be tricky, so be sure to conduct a pre-treatment consultation and patch test. Explain the importance of skin health and how the Full Circle of Skin Conditioning® Program can benefit them. When you take excellent care of your clients and their beards, they’re more likely to spread the word about your services, attracting new clients to your business.
By focusing on these strategies, you can successfully attract and retain bearded clients, helping them achieve the look they want while growing your business.
