Premium Products

Proven salon quality

Vegan & Cruelty Free

Animal compassion

Natural Ingredients

Skincare for all

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Group of diverse women of different body types and skin tones standing together

We Are More Than

Excellence in Hair Removal

Alexandria Professional is the global authority on body sugaring since 1991. On the quest to perfect this unique hair removal system we created the Full Circle of Skin Conditioning® program – the most natural and universal regimen for your best skin!

Get inspired

Our Skin Philosophy

Person with blonde hair lying on a bed wrapped in a light blue sheet

Fundamental Skin Lifestyle®

We are committed to nourishing the skin and improving its integrity with every product we create. Our focus goes beyond temporary results; we aim to enhance the overall health and appearance of the skin, offering treatments that support its natural functions.

Focus on the basics

We believe that true skin wellness begins with the basics. That’s why we emphasize providing high-quality, effective essentials for any skincare routine. By focusing on foundational products that nourish and protect the skin, we ensure that every step of your skincare regimen supports its overall health and integrity.

Conscious Consumerism

We believe that simpler is better—not just for your skin, but for the planet. Over the years, our brand has focused on intentional product additions, ensuring that each item we introduce serves a purpose and aligns with our values of skin health

The Sugar Queen - Lina Kennedy

Meet the Founder

Lina Kennedy is the founder and president of Alexandria Professional® and developed the revolutionary hair removal technique that changed the industry! Her autobiography, The Sugar Queen, is described as “a must read story of courage and determination” that chronicalizes her life from small town upbringing to multi-million dollar empire.

The Book

The global authority

On Body Sugaring

Alexandria Professional® is recognized worldwide for our education and products in the hair removal industry. Body sugaring is one of the safest and most effective methods of hair removal on the market!

Sugaring 101

Professional applying Alexandria Professional sugaring paste to a client

Our Journey

Take a peek at Alexandria Professional's evolution over the years.

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1991

Lina Kennedy becomes a distributor for Alexandria Body Sugaring.

1993

Lina Kennedy opens up her Ontario salon.

1995

Lina buys distribution & manufacturing rights for Alexandria Body Sugaring.

2000

Added Hungarian Wellness Mud®, Phenomen-all®, and Ménage a Trois, evolving into the Full Circle of Skin Conditioning®.

2005

Logo turns into the iconic 3 Circles Logo and dropped "Body Sugaring" to become excellence in hair removal.

2008

KiSS Waxing® is introduced and a specialized sugaring warmer is developed.

2010

Gaining global recognition – Netherlands sugaring demo with Lina Kennedy.

2017

Alexandria Professional moves its U.S. office into the Williamsville Village and opens AP Studio.

2018

Introduces ErgoWave®, winning Most Innovative Beauty Product in Finland at the tradeshow, Kosmetologi-Ski.

2020

Alexandria Professional launches its Online Academy, providing world-class sugaring training at practitioner fingertips.

2021

Alexandria Professional celebrates its 30th anniversary with new branding.

Improve your skin's overall health

Full Circle of Skin Conditioning®

Focusing on skin preparation, maintenance, and restoration, our Full Circle of Skin Conditioning® Program utilizes natural products that exfoliate, hydrate, and nourish the skin. This program ensures smoother hair removal and promotes long-term skin wellness for all skin types. See real results with the images below, and download our brochure for more information.

Download Brochure