Premium Products

Proven salon quality

Vegan & Cruelty Free

Animal compassion

Natural Ingredients

Skincare for all

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Setting the Standard in Professional Body Sugaring

Founded in 1991, Alexandria Professional® is the world’s foremost authority in professional body sugaring. Our commitment to skin health, natural ingredients, and sustainable practices sets us apart. Backed by decades of research, we help distributors and their customers build lasting relationships through quality, results, and trust.

Train with the experts

Certification, Education & Ongoing Support

Distributors gain access to our internationally recognized training program, with options for in-person and online. We don’t just train — we build confident, career-ready professionals. Ongoing support, educator certification, and marketing tools are included to grow your business.

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Globally recognized Kennedy Theory®

The Science of Body Sugaring

Discover the science behind Alexandria Professional®’s globally renowned sugaring theory in this exclusive video by founder Lina Kennedy. The Kennedy Theory® explains the "why" behind the Alexandria Professional sugaring technique — from how the sugar paste interacts with the skin and hair, to the biological and physiological benefits that make sugaring unlike any other hair removal method.

View the video below or click here to watch with the option of subtitles in your language of choice.

Improving the skin's overall health

More Than Excellence in Hair Removal

This exclusive approach is at the heart of every Alexandria Professional® treatment. Our Full Circle of Skin Conditioning® helps clients restore skin health naturally and sustainably. It’s a philosophy and a system — and it creates loyal, satisfied customers.

Eczema & Psoriasis

Focusing on skin preparation, maintenance, and restoration, our Full Circle of Skin Conditioning® Program utilizes natural products that exfoliate, hydrate, and nourish the skin. Our Full Circle of Skin Conditioning® is a complete system designed to help restore the skin’s natural barrier. For those struggling with eczema or psoriasis, this holistic program offers a gentle, natural approach to improving skin health, comfort, and appearance over time.

💡 Learn how our step-by-step system supports sensitive skin conditions with nourishing, professional-grade care by downloading our Full Circle Brochure.

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Full Circle Products

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We’re Here to Help You Succeed

Partnering with Alexandria Professional® means more than just carrying our products—it’s about joining a movement rooted in sugaring & skin conditioning excellence, education, and support. Whether you're a solo-preneur, a growing salon, or a distributor—seasoned or just starting out—we're committed to helping you thrive. You'll gain access to marketing assets, business development tools, and direct communication with our team to help you scale confidently and successfully.

Let’s build something beautiful together!

image of founder and ceo Lina Kennedy speaking at an Alexandria Professional beauty conference in Finland.